Fruta Feja

Life Project

Fruta Feja

Beautiful people eat ugly food

Fruta Feja is one of the most creative project that we met during the Life Food Waste Meeting in Budapest.

It is a Co-operative arises from the need to overturn the standardization trends regarding food, which have nothing to do with its’ quality and safety. This project aims to fight the market inefficiency by changing consumption patterns and creating an alternative market to “ugly” fruits and vegetables. A market that values farmers and consumers, and that can prevent food waste as well as the unnecessary use of resources to their production.

Find out more about it on its website: https://frutafeia.pt

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